geolocation advertising
Whether you knew it by name or not, you’ve probably already seen geolocation advertising. By using the IP address of a specific device or the opt-in location services provided by a device’s GPS, companies can show their potential customers information that is relevant to them based on their current or past locations. This is geolocation advertising in a nutshell, and though the definition may be short, it can make a huge impact on the effectiveness of a company's marketing and advertising campaigns.
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Geolocation advertising uses geotargeting to pinpoint potential customers and supply them with content relatable to them. At JustBlaque, we see personalized content drastically impact businesses and their bottom lines. Even though geolocation advertising has been around since the early 2000s, it is constantly evolving, becoming a method companies can’t ignore if they are hoping to compete in their specific industries.
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geotargeting
uses location data to show messages to consumers based on their behavior and their assumed location. For example, a clothing store might want to show promotions for its next sale to the people who are living in that area. Geotargeting advertising is even more specific, relying on location data from smartphones and apps to show ads based on their users’ specific location.
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geofencing
Another form of geolocation technology is geofencing. This allows advertisers to target consumers based on their real-time location in relation to an identified area or geofence. This is a virtual location. For example, a clothing store might geofence a 10 mile radius around its premises and use this to serve ads to people who appear within that area.
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event targeting
Uses location technology to reach consumers who are attending a particular event with geolocation advertising. By using geolocation data, advertisers can show event promotions to attendees. For example, they can tell music event attendees that there’s a special session going on that they’ll likely be interested in. Plus, marketers can remarket to that audience after the event to let them know about similar events or related promotions. This also works well for charitable campaigns.
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audience targeting
Lets advertisers reach specific audiences based not just on location, but also on demographics, interests and behavior. That can help marketers create tailored audiences and segments to make promotions even more effective.
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