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A business website needs at least one goal — like getting customers to sign up for a newsletter, make a purchase, or fill out a contact form. Your goals inform what content and elements a design needs to succeed.

A website is the perfect opportunity to solidify your brand identity. An effective design tells potential customers exactly what makes your brand unique, whether that’s through friendly copy or exciting animations. 

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JustBlaque professionals will help you every step of the way from from how to Create a color palette that stands out, to on brand imagery to leave s strong impression of your business!

Offer a coherent user flow so potential customers can find the information they need when they need it. Plan your website structure so it makes sense for site visitors. A clothing store website, for example, has organized sections — women, men, kids — with subcategories — tops, bottoms, outerwear — to help users find what they need.

UX design considers the user’s experience and combines important elements like color, copy, and navigation to create an intuitive and visually appealing website. The UX process usually includes research, like A/B testing, heatmap analysis, or surveys, to identify web elements that keep users clicking.

A website with good UX design caters to its target audience with clear layouts and offers a smooth user journey, leading to more conversions and positive impressions.

The goal of an ecommerce website is to lead customers to purchase, and the design should reflect that. Ecommerce sites need plenty of product photos, specs, and details to convince visitors to buy. 

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Online, a potential customer doesn’t get the experience of physically handling a product, so they need all the information they can get where they expect it to be. Placing shopping cart icons in the top right corner, for example, matches customer expectations to remove friction from the site experience. 

Websites with out-of-date landing pages or blogs with no new posts seem abandoned. Customers won’t interact with a website — and they especially won’t spend money — if they don’t feel like someone’s on the other end. 

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Update landing pages and headings with featured products and promotions that assure people someone’s maintaining the site. A great way to do this is by keeping it seasonal and including content for different holidays and seasons, like summer sales or holiday gift suggestions.